Sarah

Q & A with Elizabeth Barbalich - Founder of Antipodes Skin Care

Wednesday, 18 December 2013  | 

Q & A with Elizabeth Barbalich - Founder of Antipodes Skin Care

Elizabeth Barbalich

Elizabeth Barbalich, founding director and creator of international green beauty brand Antipodes has had from the very start, back in 2006: “A desire to create premium scientifically validated organic beauty products from fully sustainable sources which can be used every day by everyday women".

Her pure, honest skincare that delivers outstanding results has found favour with women of all ages right around the world: Antipodes is now sold in nine countries and some 300 stores throughout its homeland New Zealand.

Many products in the Antipodes range have received international awards for performance, but Elizabeth is also often complimented on the brand's creativity: the poetic names of products, the enticing mixes of exotic fragrances and the beautiful packaging design.  

 

What led you to set up Antipodes?

We identified a significant market opportunity to produce skincare products that were certified organic and sourced from natural compounds that could also stand up to robust scientific scrutiny. My background is in pure science therefore I’m a firm believer in the importance of scientifically validating the Antipodes beauty products. My desire is to create premium scientifically validated organic beauty products from fully sustainable sources which can be used every day by everyday women.

Along with our Research & Development team, we identified a significant market opportunity to produce skincare products that were certified organic and sourced from natural compounds that could also stand up to robust scientific scrutiny. Scientific validation has been the number one priority of the company ever since. 

What makes Antipodes different to other organic & natural brands?

Scientific validation has been the number one priority of the company ever since. Antipodes has invested over $400K in Research and Development within 3 years, and has secured a government Ministry of Science and Innovation grant, which matches our investment dollar for dollar. Antipodes® combines in vitro laboratory investigations with human clinical trials to investigate product formulations involving New Zealand-sourced bioactive botanical ingredients. These independent tests have shown Antipodes® products to significantly stimulate collagen production at a cellular level. More collagen means more youthful skin - plumper, smoother, healthier. Alongside the science is the real proof – rave reviews from customers - that Antipodes® products are improving the appearance and health of their skin.

Natural raw ingredients are proving to have properties that synthetic anti-ageing ingredient claim – such as skin firming, skin brightening and reduction of wrinkles. We have invested hundreds of thousands into pure scientific in-vitro investigations on our end formulations, combined with human clinical trials. Whilst this has been a major focus and investment for us, we have carved a niche as a brand known for its scientific positioning. Antipodes® combines in vitro laboratory investigations with human clinical trials to investigate product formulations involving New Zealand-sourced bioactive botanical ingredients. These independent tests have shown Antipodes® products to significantly stimulate collagen production at a cellular level. More collagen means more youthful skin - plumper, smoother, healthier. Alongside the science is the real proof – rave reviews from customers that Antipodes® products are improving the appearance and health of their skin.

Which is your favourite Antipodes Product and could not leave home without?

As owner of Antipodes Scientific Organic beauty brand, it’s hard to name just one Antipodes product. I love the Hallelujah Lime & Patchouli Cleanser to remove excess sebum and nourish my skin, before applying Apostle Skin Brightening & Tone Correcting Serum, Hosanna H20 Intensive Skin-Plumping Serum is water based serum for my thirsty skin, Rejoice Light Facial day cream, and then Immortal Natural SPF hand & Body moisturiser. Sounds complex but this is my very simple daily skincare regime! I then apply a good dusting of our amazing new Mineral Foundations, followed with the Skin Brightening Mineral Powder, and finish with a flourish of Hungry Like the Wolf blood red lippy.

Our customers love the Divine Face Oil, what makes it so special?

Divine Face Oil, Organic Avocado Oil & Rosehip is one of Antipodes hero products loved by many Antipodes Ambassadors around the globe. Divine Face Oil gives a lift to tired, stressed and sun-damaged skin and helps to deliver antioxidants and essential nourishment. Divine Face Oil features the superior collagen-boosting action of avocado oil that helps reduce the appearance of lines, age spots and scars. It is scientifically shown to stimulate synthesis of collagen production in human skin cells by up to 51%*.  

(* Trinity Bioactives: Independent Blind Study In-Vitro Scientific Investigation into the Effects of Antipodes Products on the Production of Type I Collagen in Human Skin Fibroblast Cells in Culture).

What does the future hold for Antipodes in the UK with regards to new products etc?

The UK market is exciting and dynamic, and also incredibly competitive. Consumers are seeking scientifically validated products, and quality is top of agenda for many people.  Our focus is on the development of products with a long life in the market, and genuine science, so whilst we are aware of trends, we don’t react to them.  What I do predict is that brands with a strong culture will become more revered, (like Antipodes!) as women are searching for a brand that is aligned with their lifestyle, ethos and beliefs, whilst being results oriented, and fun to use.  

We would like to thank Elizabeth for taking the time to answer our questions and if you would like to read more about the fabulous Antipodes products, please visit our Antipodes Skin Care Store