Q & A with Horst M. Rechelbacher - Founder of Intelligent Nutrients
At the age of 14, Horst began a three-year apprenticeship in the beauty and salon industry. His intuitive talent, creativity and dangerous charisma catapulted him to the top of the swinging sixties hair competition circuit. A rock star life followed, leading him to the U.S. where fate landed him in the Midwest. By 1965, he started his own salons and a product line called Horst.
In 1978, Horst founded Aveda Corporation, a global plant-based cosmetic company, and ushered a new consciousness into the world of beauty. Nearly two decades later, he sold Aveda to Estee Lauder. He shifted focus to Intelligent Nutrients, a health and beauty company that lives to the highest standards of 100% food-based, safe, non-toxic and organic ingredients.
Here at Lucy Rose we love Intelligent Nutrients and were lucky enough to be able to ask Horst some questions about himself and the brand.
1. What led you to set up Intelligent Nutrients?
To help set standards by the true meaning to organically certified grown cosmetics. (The standards in cosmetics internationally when it comes to measuring toxicity are horrific). To make the globally environmentally progress, cosmetics can make a great personal health and environmental impact for the global consumer.
2. What makes Intelligent Nutrients different to other organic & natural brands?
I donít study every brand which is on the market, but I do know that raw materials which are used as cosmetics ingredients and the health and environmental impact. Unfortunately today there arenít many companies who has made true environmental commitments from top to bottom of the organization to organic farming, (we are organic farmers, distillers of essential oils and grow plants for ingredients for our products) I know this is not the common practice in the industry. To answer your question, I donít like to judge others. I look at myself and be of service.
3. Which is your favourite Intelligent Nutrients Product?
Itís what sensory attraction I have in the moment. The products we make are compositions of multifunctional essential oils and other plant actives, which help assist me within my functional needs. If I need to refresh and stimulate, I choose a specific domain of plant compositions. To fight inflammations, (Histamines), which is totally linked to mental and psychical stress. We have domains of products to be based on anti-inflammatory agents, and our products are designed to remedy the moment. If I want to be sexually aroused, which has been well documented in the pharmacopeia and the latest studies, I will choose an aphrodisiac that is well documented in the plant pharmacopeia.
4. Our customers love the Harmonic Shampoo, what makes it so special?
I think itís amazing blend of essential oils and their active components.
5. What does the future hold for Intelligent Nutrients with regards to new products etc?
I believe that authentic scientific biological artistry of utilizing plant, human, and animal stem cells are the future of nutrition, food, and medicine at the level we have never experienced before. It will change the way we feel, how we look, and how we age.
We would like to thank Horst for taking the time to answer our questions and if you would like to read more about these fabulous products, please visit our Intelligent Nutrients Store.