Q & A with Jeroen Proos - Co-Founder of Human+Kind
What led to the set up of Human + Kind?
Human+Kind was inspired by Dutchman, Rene van Willigen was sitting around a kitchen table in Cork, listening to his wife and sister bemoaning how complex skincare had become.
Inspired to take action, he created Human+Kind an all-natural skincare brand, with fellow countryman Jeroen Proos.
What makes Human +Kind different to other natural/ organic brand?
Human+Kind eliminates the need for multiple skincare products to achieve beautiful and healthy skin. Over the decades the beauty industry turned the simple act of cleaning and protecting our skin into multi step, multi skin type, selling unnecessary products, just packaged differently for the same problem.
Human+Kind recognises that this approach no longer fits with women today who want a more pared down approach to beauty. Human+Kind gives women a new simplicity around their beauty routine, without any compromise on results or quality of formulations.
What is your favourite Human + Kind product?
Personally I love the cleanser and our new All-in-One Shampoo/Body Wash, but our Family Remedy cream is a must-have at home and on travel. It treats all skin concerns from Eczema | Psoriasis | minor burns | itching and razor burn | acne | stretch marks and scars | cold and bed sores Nappy rash | Athlete’s foot |insect bites & stings | brittle nails |sunburn and it hydrates dry, cracked and sensitive skin. My whole family uses it daily!
The wash off facial cleanser is a popular product, what makes it so special?
Our all-in-one Wash Off Facial Cleanser cleanses skin, removing all traces of dirt, face and eye make-up. Women use it in the morning to cleanse and in the evening to cleanse and remove make-up. True to our philosophy a real natural multi-tasker!
And our FREE deep cleansing cloth helps gently exfoliate dead skin cells, revealing radiant skin and is re-usable and will last for months because it’s machine washable. So a fabulous combination!
What does the future hold for Human + Kind in terms of new products etc?
We are very excited to launch our new hair care, BB creams and skin lightening range in January 2014.
We would like to thank Jeroen for taking the time to answer our questions and if you would like to read more about the fabulous Human+Kind products, please visit our Human+Kind Store.